"The AI suggestions alone are worth the price. Last month it caught a workflow bottleneck we'd been ignoring for quarters."
Marcus Chen
CTO
Lead response time dropped from 4.5 hours to under 60 seconds
3x increase in qualified demos booked per month
12 hours per week reclaimed by the sales team
34% increase in lead-to-opportunity conversion rate
The challenge
Outbound Labs builds sales acceleration software, so they know how critical speed-to-lead is. Ironically, their own inbound lead process was broken.
When a prospect filled out a demo request form, the data sat in HubSpot until a sales rep manually checked the queue, looked up the company on LinkedIn, assigned a lead score in a spreadsheet, and then sent a personalized email. Average response time was 4.5 hours. Industry data shows that responding within 5 minutes makes you 21x more likely to qualify a lead. They were losing deals before the first conversation even started.
The solution
Outbound Labs built an end-to-end inbound lead workflow in Flux in under an hour.
When a form is submitted, Flux instantly enriches the lead data by pulling company size, industry, and funding stage from their data provider. Flux AI then assigns a lead score based on their ideal customer profile. High-scoring leads are routed directly to the best-fit account executive based on territory and availability, with a personalized email sent automatically within 60 seconds of form submission. Low-scoring leads enter a nurture sequence.
The entire process runs without any human intervention until the AE gets a Slack notification with full context and a one-click calendar link.
The results
The transformation was dramatic. Lead response time dropped from 4.5 hours to under 60 seconds. Qualified demos booked per month tripled. The sales team reclaimed 12 hours per week previously spent on manual lead processing, and the lead-to-opportunity conversion rate increased by 34%.
"We're a sales tech company and our own lead process was embarrassing. Flux fixed it in under an hour. Our response time went from 4.5 hours to 60 seconds. The conversion rate increase alone pays for Flux ten times over."
Marcus Chen
CTO